campaign for tobacco Day of Action Resources Former FDA Tobacco Head Joins

For decades, the tobacco industry promoted the narrative that tar kills, not nicotine. Internal documents released through litigation prove they understood nicotines addictive grip all along but lied about it to protect profits

After discovering that young people who smoke socially rarely see themselves as smokers, we wanted to play with this distorted perception about the pervasiveness of their habit as well as its harm, said Anne Elisco-Lemme, executive creative director, Duncan Channon

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So how can we help these people who can't quit smoking combustible cigarettes